Beginning and end are human concepts linked to the dimension of the individual.
In the cyclical perspective of Nature, these are merely two points of view that describe the same phenomenon.
Observing with more attention, it is clear that everything is constantly evolving; there is no end, everything mutates relentlessly.
From an ecological point of view, the natural system is perfect, a system in which each element is part of a closed cycle, within which it is continuously transformed taking on forms that are useful to the ecosystem.
Waste, a human invention, is nothing more than an element that has no place within this circle, a condition that leads it to accumulate and is ultimately detrimental.
The careful study of Nature reveals how transformation is the key to achieving something environmentally friendly, alive, and able to tell a story.
When this concept meets the hand of expert craftspeople, Seminatural is born.
Ila collects natural trunks from reforestation areas, rescues them from destruction, performs a series of treatments to make them eternal, and transforms them into exclusive décor objects.
Nature is the best designer, allowing each element a unique growth, and each is preserved as it had grown.
Ila draws inspiration from the life force of plants, for the new InfiniTree line, plants which are able to start a new life and sprout even where there seems to be only an end.
InfiniTree encapsulates the deepest meaning of Seminatural: transforming a natural element into a design element, restoring dignity and enhancing its beauty with a few simple touches.
InfiniTree encapsulates the deepest meaning of a Seminatural: transforming a natural element into a design element, restoring its dignity and enhancing its beauty with a few simple touches.